We organize any event where the company’s internal team takes center stage: annual conventions, company retreats, executive meetings, performance celebrations, team-building activities, welcome events for new hires, and any occasion when the company wants to bring its people together for a specific purpose.
Abertis Motorways: Corporate Convention — On the MoveTO
Performances
Management conference for Autopistas, a company within the Abertis Group. An event designed not only to bring the management team together, but also to energize them, provide strategic vision, and foster a sense of belonging. Overall NPS for the event: 95.77%. Organizational NPS: 100%.
How We Did It.
Autopistas, a company within the Abertis Group, entrusted us with organizing its managers’ convention with an ambitious goal: not only to bring the management team together, but also to energize them, provide them with strategic vision, and foster a sense of belonging. The results spoke for themselves: an overall NPS of 95.77% and top ratings across all segments.
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Program Design → Strategic lectures, hands-on workshops, and team-building sports activities. Each segment is designed to alternate between intensity and enjoyment, while maintaining a focus on the client’s objectives.
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Technical and Venue Production → Comprehensive venue management, audiovisual production, set design, and signage. Every aspect is coordinated from start to finish.
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Experience and Activities → Team sports activities, team-building sessions, and celebratory moments that boosted motivation and fostered a sense of teamwork.
Do you want to organize a corporate convention that will really make an impact on your team?
We design programs that combine strategy, teamwork, and experience so that each person leaves transformed.
Organization and production of corporate conventions.
Global NPS: 95.77% · Organizational NPS: 100% · Workshops, team sports, and conferences · Top ratings across all segments
This event didn’t just meet expectations—it exceeded them. Autopistas turned to The Yellow B to design and produce a managers’ convention that would combine strategy, team building, and celebration. Every detail was designed to ensure that the team left with more energy, a broader vision, and a stronger sense of belonging than when they arrived.
FAQs
We work with teams ranging in size from 30 to several hundred people. The format and approach are tailored to the size of the group, but the level of attention and executive leadership remain the same.
Yes. We design and incorporate team-building activities, engagement opportunities, and moments of team bonding into the event program. From indoor activities to experiences around the city, everything is always aligned with the event’s objective and tone.
We can assist you with designing the program, developing the event narrative, and structuring the key messages. Strategic content is always defined by company leadership, but we help turn it into something the team can absorb, understand, and remember.
We can help you design the pre-event communications for the team: invitations, teasers, the agenda, and any other communication materials that build anticipation and set the team up to arrive with the right mindset.
Yes. We manage the entire hybrid production process: streaming, remote moderation, interaction between in-person and virtual attendees, and an experience designed so that remote participants don’t feel like they’re watching the event from the outside.
We don’t just put on events; we create meaningful experiences. Every area, route, and moment is designed so that the space conveys who your brand is. We handle everything from concept to execution, with the partners providing direct oversight on every project.