For conferences with more than 100 attendees, we recommend planning 4 to 6 months in advance. If the event includes international speakers, stage construction, or venues in high demand, it’s best to start planning 6 months or more in advance. For smaller-scale internal conventions, we can work with a 8-week lead time.
Learning Heroes: HeroCon Barcelona — Conference and Experiential Marketing
Performances.
Comprehensive organization and production of HeroCon for Learning Heroes at the Palau de Congressos de Catalunya. More than 600 professionals gathered to celebrate a new generation of technology and AI, featuring 10 prominent speakers, 4 parallel sessions, and a presence at the America’s Cup.
How We Did It.
Learning Heroes entrusted us with the organization and production of HeroCon with a clear goal: to ensure it wasn’t just another convention, but a transformative experience with its own unique identity. Each day was designed so that the audience wouldn’t just attend, but would truly experience and remember it.
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Main Conference → Comprehensive technical and creative production featuring speakers such as Laia Grassi (AI for Creative Industries), Mikel Ayala (Solana Foundation), and Xavi Pin (CMO of Waynabox). Art direction, experiential storytelling, and protocol coordination.
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Parallel Experiences in the City → Four complementary spaces at unique venues in Barcelona: events at select restaurants, exclusive activities as part of the America's Cup, and private dinners at iconic locations.
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Experiential Marketing Strategy → Design and implementation of Learning Heroes’ experiential brand strategy, ensuring that every touchpoint reinforced the organization’s identity and purpose.
Do you want your conference to be a memorable experience?
We produce events that go beyond the stage: identity, storytelling, spaces, and moments that connect with your audience.
Strategic Production and Experiential Marketing.
+600 attendees · 10 prominent speakers · 1 main venue + 4 parallel venues · Presence at the America's Cup · 3 dinners at iconic venues · Palau de Congressos de Catalunya
More than 600 professionals gathered at the Palau de Congressos de Catalunya to hear from leading voices in technology and AI and to network in spaces designed for meaningful conversations. Learning Heroes turned to The Yellow B to transform HeroCon into a transformative experience with its own unique identity, from the main conference to every side event throughout the city.
FAQs
Frequently Asked Questions About Conference Planning, Experiential Events, and Brand Marketing in Barcelona.
Yes. We manage the entire hybrid production process: professional streaming, interaction between the venue and the remote audience, moderation of online questions, and an experience designed to make remote attendees feel like they are part of the event.
Yes. We handle briefings, rehearsals, travel logistics, accommodations, and on-site coordination for speakers from any country. We have experience coordinating conferences with participants from more than 20 countries.
We work with a network of select venues in Barcelona, but we also host events at the location of the client’s choice. Part of our value lies in finding the venue that best suits the conference’s format, audience, and message.
We can assist you with drafting the advance notice, managing registrations, and handling the confirmation process. The client defines the outreach and dissemination strategy, but if you need operational support in that area, we’ll incorporate it into the project.
We don’t just put on events; we create meaningful experiences. Every area, route, and moment is designed so that the space conveys who your brand is. We handle everything from concept to execution, with the partners providing direct oversight on every project.
Being a boutique agency means we offer personalized service and carefully selected projects. We don’t work on a volume basis; instead, we focus on projects where we can bring strategic creativity and flawless execution. From day one, you’ll have senior leadership support to ensure the event is a complete success.