For custom-built booths, we recommend allowing at least 6 to 8 weeks. For more complex projects involving elaborate construction, meeting areas, or advanced audiovisual integration, it is best to start 3 months in advance to ensure the availability of materials and suppliers.
Lovehoney Group — eroFame Amsterdam 2025: A Sensory Flow.
Performances.
First edition of eroFame in Amsterdam. The Lovehoney Group chose to do something different: an 117 m² booth designed not as a showcase, but as an experience. We designed and produced the entire Sensory Flow space so that Womanizer, We-Vibe, Arcwave, and Romp each had their own dedicated area within a seamless and memorable journey.
How We Did It.
The Lovehoney Group chose to do something different at its first eroFame event in Amsterdam—from concept to takedown. Each area was designed to spark conversation and leave a lasting impression.
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Exhibition booth design and full-scale production → 117 m² featuring the “Sensory Flow” concept: curved shapes, ambient lighting, contrasting materials, exhibition areas, a networking bar, two meeting rooms, and a stage for keynote speeches.
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Content and Live Keynotes → Three days of continuous sessions, including a keynote by Tobias Zegenhagen, CPO of the Lovehoney Group—the first manufacturer to take the stage at eroFame.
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Events and Dining Experiences → Professional barista, cava toast with macarons, branded jelly cocktails, and full branding of the space. Every detail is designed to keep the conversation going and create memorable moments.
Are you organizing an international trade show and want a presence that stands out?
We design and build experiential booths at any trade show venue in Europe.
Design, production, and experiential activation.
117 m² booth · 3-day trade show · 4 brands featured · Keynote at RAI Amsterdam · Culinary experience and activations · Sensory Flow concept
From concept to dismantling. Each area was designed to spark conversation and leave a lasting impression. eroFame Amsterdam 2025 served as the starting point for the Sensory Flow concept, which the Lovehoney Group would later develop further in Barcelona. This project demonstrated that a booth can be a complete brand experience, regardless of the city or venue.
FAQs
Frequently Asked Questions About the Design and Production of International Trade Show Booths and Brand Experiences at European Trade Shows.
We work with booths ranging from 20 m² to several hundred square meters. Size does not determine the quality of the result—some of the most impactful booths we’ve produced were compact spaces with a carefully crafted concept.
We can assist you in designing the content program for your booth: presentation structure, speaker coordination, time management, and audiovisual content production. The client defines the message and materials; we turn them into a well-produced experience.
Yes. The service includes dismantling, materials management, and follow-up logistics coordination. The client doesn’t have to worry about a thing once the trade show is over.
We are based in Barcelona and have extensive knowledge of Fira de Barcelona and its venues. We also carry out projects at other Spanish and European trade show venues, such as the RAI Amsterdam, where we produced the Lovehoney Group’s booth for eroFame 2025.
Yes, that’s part of what sets us apart. We provide comprehensive management for both the booth and any side events: gala dinners, private cocktail parties for strategic partners, or off-site activations at unique venues in Barcelona. One team for everything.
We don’t just put on events; we create meaningful experiences. Every area, route, and moment is designed so that the space conveys who your brand is. We handle everything from concept to execution, with the partners providing direct oversight on every project.