Lovehoney Group — eroFame Barcelona 2026 Trade Show Booth

A comprehensive project that combined ephemeral architecture, branding, technology, and hospitality to transform into a stand into a true brand experience.

Performances

Design, production, and experiential activation for the Lovehoney Group at eroFame Barcelona 2026. A 110 m² booth conceived as an immersive experience where business, content, and brand coexist in a single space.
  • "Sensory Flow" Creative Concept and Space Design
  • Technical design, 3D renderings, and construction drawings
  • Complete production of a 110 m² booth
  • Two private meeting rooms
  • Audiovisual production: LED wall, screens, and sound
  • Quiz Experience and Interactive Activities
  • Comprehensive branding and graphic materials
  • Logistics, setup, teardown, and trade show management

How We Did It

Following the success of Sensory Flow in Amsterdam, the Lovehoney Group once again turned to The Yellow B to further develop the concept in Barcelona. The goal: to foster meaningful conversations with strategic partners and strengthen the brand’s position as a global leader in the industry.
  • Comprehensive design and production of the booth → An open, organic space with its own architectural design, suspended structures, product display areas, networking areas, and two private meeting rooms. “Sensory Flow” translated into a spatial experience designed to facilitate the natural flow of visitors and business meetings.
  • Technology, Content, and Engagement → LED wall, audiovisual systems, and an interactive Quiz Experience, creating numerous opportunities for participation throughout the trade show. Technology as a tool to attract, engage, and spark conversation.
  • Hospitality and Visitor Experience → Premium barista service, relaxation areas, customized branding, and attentive visitor service. Every detail is designed to extend conversations and foster business opportunities.

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Design, production, and experiential activation.

110 m² trade show booth · 4 brands featured · LED wall and Quiz Experience · Barcelona Trade Show 2026

A comprehensive project that combined temporary architecture, branding, technology, and hospitality to transform a booth into an authentic brand experience. The Lovehoney Group entrusted The Yellow B with designing, producing, and managing its presence at eroFame Barcelona 2026 from start to finish.

FAQs

For custom-built booths, we recommend allowing at least 6 to 8 weeks. For more complex projects involving elaborate construction, meeting areas, or advanced audiovisual integration, it is best to start 3 months in advance to ensure the availability of materials and suppliers.

Thanks to our Operational Confidence Systems™, we ensure clear, controlled, and reliable project management at every stage. Our operational system provides full visibility into milestones, budgets, and key decisions, while our senior team is responsible for managing each project with precision and consistency. In addition, we comply with certified sustainability standards, ensuring responsible and efficient events.

Start with a conversation. Tell us about your idea, your audience, and your goals. From there, we design a customized creative, operational, and cost-effective proposal. No standard formats, no generic proposals.

For each project, we define and measure key KPIs such as participation, engagement, NPS, and media impact, among others. We ensure that every event delivers a tangible return and that strategic objectives are effectively met.