For custom-built booths, we recommend allowing at least 6 to 8 weeks. For more complex projects involving elaborate construction, meeting areas, or advanced audiovisual integration, it is best to start 3 months in advance to ensure the availability of materials and suppliers.
Lovehoney Group — EroSpain 2025: A bold brand, a bold experience.
Performances.
Full-scale project for the Lovehoney Group at EroSpain 2025: high-impact booth, presentations every 30 minutes featuring an integrated LED screen, sessions with Dr. Jessica O'Reilly, and an exclusive VIP event for partners. A 4-day trade show at the Fira de Barcelona in 2025.
How We Did It.
EroSpain 2025 was an opportunity to demonstrate that real impact isn’t measured in square meters, but in the quality of the experiences created. The Lovehoney Group turned to The Yellow B to integrate design, content, production, and hospitality into a memorable event.
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Booth Design and Brand Experience → An immersive space designed to attract, invite, and connect, encouraging the natural flow of visitors and direct interaction with the sales team.
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Content and Live Presentations → Sessions every 30 minutes on the built-in LED screen, including Dr. Jessica O'Reilly's sessions, which combined education and entertainment.
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VIP Event for Strategic Partners → Gala dinner, live music, brand activations, interactive quiz with prizes, and signature cocktail. A space to celebrate, build loyalty, and foster a sense of community.
Do you want a trade show booth that’s much more than just an exhibition space?
We design trade show booths that combine visual impact, live content, and experiences that generate real business.
Strategic design and experiential production.
4-day trade show · High-impact booth · Presentations every 30 minutes · Sessions with Dr. Jessica O'Reilly · Exclusive VIP event for partners · Fira de Barcelona 2025
Each day struck a balance between commercial impact, valuable content, and enjoyment. EroSpain 2025 demonstrated that a booth can be much more than just an exhibition space: it can be a content platform, a networking hub, and a brand experience that visitors remember. Lovehoney Group relied on The Yellow B to make it happen from start to finish.
FAQs
Frequently Asked Questions About the Design and Production of Trade Show Booths Featuring Live Content and Parallel VIP Events.
We work with booths ranging from 20 m² to several hundred square meters. Size does not determine the quality of the result—some of the most impactful booths we’ve produced were compact spaces with a carefully crafted concept.
We can assist you in designing the content program for your booth: presentation structure, speaker coordination, time management, and audiovisual content production. The client defines the message and materials; we turn them into a well-produced experience.
Yes. The service includes dismantling, materials management, and follow-up logistics coordination. The client doesn’t have to worry about a thing once the trade show is over.
Yes, that’s part of what sets us apart. We provide comprehensive management for both the booth and any side events: gala dinners, private cocktail parties for strategic partners, or off-site activations at unique venues in Barcelona. One team for everything.
We are based in Barcelona and have extensive knowledge of Fira de Barcelona and its venues. We also carry out projects at other Spanish and European trade show venues, such as the RAI Amsterdam, where we produced the Lovehoney Group’s booth for eroFame 2025.
We don’t just put on events; we create meaningful experiences. Every area, route, and moment is designed so that the space conveys who your brand is. We handle everything from concept to execution, with the partners providing direct oversight on every project.