For each project, we define and measure key KPIs such as participation, engagement, NPS, and media impact, among others. We ensure that every event delivers a tangible return and that strategic objectives are effectively met.
Lovehoney Group — Vision WOW Barcelona 2025: A Sensory Evening.
Performances.
B2B partner event for the Lovehoney Group during EroSpain at the Terraza Miramar in Barcelona. Five distinct themed spaces, each representing one of the LHG brands paired with a bespoke culinary experience. An evening designed for partners to not only learn about the brands, but to experience them firsthand.
How We Did It.
The Lovehoney Group hosted its B2B partner event during EroSpain at the Terraza Miramar in Barcelona. Five distinct spaces, each representing one of the LHG brands, were paired with a custom-designed culinary experience tailored to reflect the identity of each product line.
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Concept and Experiential Design → Five distinct spaces reflecting the colors, shapes, and personality of each product line. A sensory journey that connected brand identity with the dining experience.
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Creative Brand Cuisine → A culinary concept designed to resonate with the brand represented by each space. Every bite is an extension of the product’s identity.
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Comprehensive production and coordination → Selection and decoration of the venue, catering, technical production, and event management. Every detail was coordinated to ensure a seamless experience from start to finish.
Do you want to create a brand experience that your partners will remember forever?
We design VIP events where every detail reinforces your brand identity and builds lasting relationships.
VIP event production and brand experience.
5 themed areas · 5 LHG brands · 5 culinary experiences · Terraza Miramar Barcelona · B2B event during EroSpain 2025
An evening designed not only for partners to get to know the brands, but also to experience them firsthand. The Lovehoney Group entrusted The Yellow B with transforming the Terraza Miramar into a unique sensory journey where each space told a brand’s story through design, ambiance, and cuisine.
FAQs
Frequently Asked Questions About VIP Event Production, Brand Experiences, and Activations for B2B Partners.
Yes, that’s part of what sets us apart. We provide comprehensive management for both the booth and any side events: gala dinners, private cocktail parties for strategic partners, or off-site activations at unique venues in Barcelona. One team for everything.
We work with a network of select venues in Barcelona and Spain, but we also host events at clients’ venues or at new locations. Part of our value lies in finding the space that best fits the story you want to tell.
Yes. We handle travel logistics, accommodations, transportation, and personalized service for international attendees and speakers. We have experience coordinating events with participants from more than 20 countries, such as the IMPAHCT conference organized by Ferrer at Torre Glòries.
Yes. We design and incorporate team-building activities, engagement opportunities, and moments of team bonding into the event program. From indoor activities to experiences around the city, everything is always aligned with the event’s objective and tone.
Being a boutique agency means we offer personalized service and carefully selected projects. We don’t work on a volume basis; instead, we focus on projects where we can bring strategic creativity and flawless execution. From day one, you’ll have senior leadership support to ensure the event is a complete success.
We don’t just put on events; we create meaningful experiences. Every area, route, and moment is designed so that the space conveys who your brand is. We handle everything from concept to execution, with the partners providing direct oversight on every project.