Seqera: Nextflow Barcelona — Bioinformatics and Experiential Marketing Conference

Performances.

Nextflow Barcelona handled the full-scale organization and production of Seqera’s events: the Summit, the Hackathon, and the Training. More than 400 international attendees, 25 speakers, 20 teams in the hackathon, and 3 networking parties at unique venues in Barcelona. Barcelona as the global epicenter of bioinformatics.
  • Comprehensive Event Planning
  • Technical and creative production of all activities
  • Coordination of International Speakers
  • Space Design, Decor, and Signage
  • Hackathon featuring 20 teams
  • Side events and after-parties
  • Experiential Marketing Strategy for Seqera

How We Did It.

At The Yellow B, we design experiences that go beyond expectations. That was the challenge we took on together with Seqera. For several days, Barcelona became the global epicenter of bioinformatics, bringing together professionals, researchers, and leading technology companies in an atmosphere of inspiration, collaboration, and celebration.
  • Hackathon & Training → Events where brilliant minds came together to solve technical challenges, share knowledge, and experiment with new ideas in the field of scientific data analysis. Three days of intensive training with 20 teams participating in the hackathon.
  • Nextflow Summit → A day of talks, panels, and keynote presentations highlighting the latest advances in bioinformatics, open-source software, and scientific workflows. More than 25 international speakers.
  • Evening gatherings & networking parties → Three evening celebrations in unique venues across Barcelona. Because we also believe that the best ideas come from a relaxed atmosphere: we design each party to foster a sense of community and build lasting connections.

Do you want to turn your technical or scientific conference into an experience the community will remember?

We produce events where science, innovation, and people truly come together.

Strategic Production and Experiential Marketing.

+400 international attendees · +25 speakers · Hackathon with 20 teams · 3 days of intensive training · 3 networking parties at unique venues · Barcelona

Each day was designed to strike a balance between learning, networking, and enjoyment, in an environment that fostered peer-to-peer exchange. Seqera turned to The Yellow B to make Nextflow Barcelona a transformative experience that the global bioinformatics community would remember long after the event.

FAQs

Frequently Asked Questions About Producing Technology Conferences, Hackathons, and International Experiential Events in Barcelona.

For conferences with more than 100 attendees, we recommend planning 4 to 6 months in advance. If the event includes international speakers, stage construction, or venues in high demand, it’s best to start planning 6 months or more in advance. For smaller-scale internal conventions, we can work with a 8-week lead time.

Yes. We handle briefings, rehearsals, travel logistics, accommodations, and on-site coordination for speakers from any country. We have experience coordinating conferences with participants from more than 20 countries.

Yes. We handle travel logistics, accommodations, transportation, and personalized service for international attendees and speakers. We have experience coordinating events with participants from more than 20 countries, such as the IMPAHCT conference organized by Ferrer at Torre Glòries.

Yes. We manage the entire hybrid production process: professional streaming, interaction between the venue and the remote audience, moderation of online questions, and an experience designed to make remote attendees feel like they are part of the event.

We work with a network of select venues in Barcelona, but we also host events at the location of the client’s choice. Part of our value lies in finding the venue that best suits the conference’s format, audience, and message.

Being a boutique agency means we offer personalized service and carefully selected projects. We don’t work on a volume basis; instead, we focus on projects where we can bring strategic creativity and flawless execution. From day one, you’ll have senior leadership support to ensure the event is a complete success.

We don’t just put on events; we create meaningful experiences. Every area, route, and moment is designed so that the space conveys who your brand is. We handle everything from concept to execution, with the partners providing direct oversight on every project.