International hybrid event in which, apart from its production and coordination, a digital campaign was created to boost attendance. The logistical and cultural challenges were part of this passionate event in which IDENTIC shared their knowledge and The Yellow B put the tools to make it happen.
By creating an immersive digital space each sponsor could have an online presence.
App, web app, a hackathon with more than 1,000 participants, and continuous program presentations shaped the 6 days of the largest technological event in Central Africa.
This magical event ended with a “wow-moment” when the CEO of GITGE spoke to everyone, no matter if online or in situ, within a 3D environment with animations in augmented reality.