Definition of the corporate/brand purpose

Definition of the corporate/brand purpose


We help companies and brands define their purpose. Having a corporate purpose is more than a slogan or a marketing strategy.

We are working closely with our clients, using different methodologies focusing on the objective of sustainable development.

The purpose is not something isolated to the company or the brand. It is always linked to a business model and guides the future strategy of the company. It should be disruptive, challenge the problems that might occur, and most importantly it should be authentic and consistent with the core of the business.

This service is especially intended for those companies who are already aware of the importance of their role as agents of change and which want to define their purpose in order to improve as a brand, being the best company in the world.

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