Seventh edition FORO MICE - Analyzing the sector

The Yellow B

3 de April de 2024

The Yellow B immersed itself in the vibrant atmosphere of the 7th Annual FORO MICE Forum, held in Madrid on March 13th, drawing an attendance of over 150 industry professionals.
Under the theme "Putting the Sector in Focus," the event provided a dynamic stage for the exchange of ideas and experiences in the meetings and events industry.

One of the standout presentations was led by César González, President of AEVEA, who alongside Jaime Montero Gª-Andrade from BROSETA in the labor field, and Onofre Vicente Martín, Vice President of OPC Spain and President of Opce Vasca, explored the keys to a "Convention for Meeting and Event Organizers." The complexity of reaching broad consensus in such a diverse sector as MICE was highlighted, yet AEVEA's initiative was praised as a crucial step towards operational standardization and regulatory adaptation to the specific needs of the sector.

The event also featured the distinguished presence of Matilde Almandoz Ríos, President of FORO MICE and OPC SPAIN, Luis Martín Izquierdo, Director General of Tourism for the Community of Madrid, and Carlos Alonso, Director of the Madrid Marriott Auditorium & Conference Center. Additionally, local authorities led a discussion on the crucial role of MICE destinations in achieving Sustainable Development Goal 17 (SDG 17).

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